The UK-based sports betting company has signed a sponsorship deal with the Ayr Gold Cup, the Scottish horse racing event scheduled for September.
UK.- The sportsbook Virgin Bet has reached an agreement to sponsor the Ayr Gold Cup, one of the major horse racing events in Scotland.
The competition will run between September 16-18, gaining coverage on ITV.
As part of the deal, Virgin Bet will sponsor seven races during the week, including the Ayr Silver Cup, the Firth of Clyde Stakes, and the Doonside Cup Listed Race. The company will also sponsor the Kilkerran Cup and the Ayr Bronze Cup on the Friday.
Ayr Racecourse managing director David Brown said: “I am thrilled that Virgin Bet have chosen to sponsor the Ayr Gold Cup which is not only Scotland’s premier flat race but one of the most prestigious sprint handicaps in the racing calendar.
“Sponsorship has never been as important to racing that it is now in these difficult times, so it is with great pride we announce Virgin Bet as title sponsors of the Ayr Gold Cup. Virgin Bet is an exciting brand and I hope we can work together at Ayr for many years to come.”
Virgin Bet’s sportsbook director James McKay said: “We are excited to announce Virgin Bet’s new partnership with Ayr Racecourse, one of the great brands in UK racing. As one of the UK’s fastest-growing sportsbooks, we know how much our customers enjoy the excitement of premier racing events at the most historic racecourses.
“The Virgin Bet Ayr Gold Cup will be a big moment in the flat-racing season, and we can’t wait to play our role over all three days at the Virgin Bet Ayr Gold Cup Festival.”