OpenBet presents Omni-channel Racing Campaigne
At stand N1-510 visitors can taste the new software development by placing bets at the bookmakers’ shop live run by Pat Dennis, son of Britain’s most famous bookmaker, Barry Dennis.
UK.- British gaming software suppliers, OpenBet, launched Omni-channel Racing Campaigne just before the international gathering ICE Totally Gaming in ExCel, London, that is starting today until Thursday 4. The product will be showcased at the event.
An app for mobiles and desktop will revolutionise the betting market for online gaming industry. Betting options displayed in the app will allow players to choose between latest and updated odds while using workflows to build their betslips. Adapting to innovative technology, the company made possible for the first time to save and scan the betslips in order to take advantage of the benefits of an online account for in-venue cash customers.
“At ICE we will present the industry’s leading omni-channel solution, which is underpinned by the performance of the world’s leading sportsbook provider,” expressed Jeremy Thompson-Hill, OpenBet CEO. The theme chosen for this year’s edition is “Omni-channel Racing,” reffering to Cheltenham Festival, the Grand National and other important horseracing fixtures to its clients. “Our theme at this year’s show demonstrates how OpenBet understands the importance that racing plays for sports betting operators. An extremely high level of capability is required to handle the scale of major events and the performance of our platform under this pressure is simply second-to-none,” added Thompson-Hill.
Not only this new software will be available for ICE visitors, but also the racing at Taunton and Ludlow -which they sponsored- will be screened in the stand through OpenBet Promote -their leading screen system-. Besides, UBet and UPlay self-service terminals will let the customers experience the omni-channel approach that currently handles more than one billion sports bets per year -2015 Grand National awarded them for the record-breaking of 45,000 bets per minute-.
